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Care Guide
How to keep your bouquet fresh for 14 days
Cold water, diagonal cuts, and the 0-4°C rule. Our florists share the exact postharvest science behind lasting arrangements.
Journal
Stories from the studio.
Behind-the-scenes, care guides, and the craft of making flowers mean something.
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Behind the Scenes
Logistics tracking: Supply chain visibility
A look at how the Bloom platform tracks orders transparently across our supply chain hubs.
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Corporate
Why companies are switching to flower subscriptions
40 branded bouquets, one invoice. How Bloom corporate orders simplify team appreciation at scale.
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Accessibility
Building an e-commerce site for everyone
How we achieved WCAG 2.1 AA conformance - keyboard navigation, screen readers, and reduced-motion support.
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Craft
The art of the hand-tied bouquet
A spiral technique passed down through generations. Our florists explain the mechanics behind every wrap.
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Trust
Photo proof: the promise behind every delivery
Why we photograph every delivery at the door and how it holds us accountable to the bouquet we quoted.